TRANSFORM YOUR BRAND
Welcome to your new brand
What matters more, product or brand? Unfortunately, I'd argue it's brand. There are countless fantastic products no one ever heard about because they simply couldn't be heard above the screams of everyone else. Creating a brand is the only way your business becomes a long term success.
Our Brand Bootcamp is a comprehensive six week course (two hours per week) where we will work with you to create a brand that will not only attract your ideal customer, but also distinguish you in a crowded marketplace, cultivate a loyal fan base, and propel your business growth - all while working towards your mission.
At the end you'll walk away with a thorough grasp of the science behind successful brands, strategic insights into your brand’s unique purpose, vision, mission, values, target audience, competitors, differentiation and positioning strategies, and brand voice.
Plus, you'll have a suite of internal and external messaging tools to effectively position your brand in the marketplace.Apply Now
What we will do together
We'll dive deep into the principles of successful branding, exploring the science and psychology that underpin effective brands. This will equip you with a solid understanding of what makes a brand resonate with its target audience. Because after all, brands must grow and change and we want you to succeed for the long haul.
Together, we'll craft a comprehensive branding strategy tailored to your world-changing business. This will include defining your brand's purpose, vision, mission, values, and personality, as well as identifying your target audience, nailing down messaging, and carving out a unique space for your brand in the marketplace.
We'll guide you on how to implement your branding strategy in real-world scenarios. This includes how to communicate your brand effectively across various channels, how to engage with your target audience, and how to adapt your strategy as your brand grows and evolves.
How we will do it
Building a brand takes time and a lot of deep thinking (well, most of the time!). But you are running a business, you don't have time to spend days inside at a table debating messaging strategy. So we make this as easy as possible. Each week we will have a 2-3 hour session fleshing out each topic - that's it. And at the end you walk away with all you need to keep building your brand.
“Brianne has been monumental in the growth of not only my business but my self development too. She is a brilliant listener and gives just the right amount of input that helps me think and take action. Brianne communicates in a direct and clear way, making our mentor sessions productive and incredibly enjoyable."
- Kate Hall, Ethically Kate
"Brianne has an incredible mind and she is full of enthusiasm. Paired with her expertise, I really feel a clear vision for the next steps I need to take and what I also need to be thinking about long term. She is invaluable!"
- Kathy Toon, Appletastic
"We were lucky enough to have Brianne West (founder of Ethique) as our mentor during the Soda Inc Lift program. Our experience with Brianne was fantastic, we really appreciated her friendly and candid communication and will be forever grateful for the contacts and knowledge that she generously shared with us. She truly is the sustainability queen and has helped us understand how to create a purpose driven brand."
- Milli & Jenni, Eat Kinda
Build the brand of your dreams
The Brand Bootcamp will give you a thorough grasp of the science behind successful brands, and develop your brand’s unique purpose, vision, mission, values, target audience, competitors, differentiation and positioning strategies, and brand voice. Plus, you'll have a suite of internal and external messaging tools to effectively position your brand in the marketplace.Apply now